PROFESSIONAL EXPERIENCE
RECRUITING & OPERATIONS ASSISTANT ARKANSAS STATE FOOTBALL (2024-PRESENT)
• Assisted with day-to-day recruiting operations, including travel, physical mailers, and fielding A-State Football inquiries.
• Hosted 31 official visits in the month of December
• Planned and coordinated multi-year recruiting strategies and events.
• Executed the onboarding of the No. 1 recruiting class (Rivals), No. 2 (247Sports), and No. 4 (On3) this year.
• Served as interim replacement for the Assistant Director of Football Operations beginning in late November.
• Worked directly with DFO on 68 Ventures Bowl planning, events, and travel.
ON-CAMPUS RECRUITING ARKANSAS STATE BASKETBALL (2024-PRESENT)
• This year, assisted with on-campus visits, designed all recruiting materials, and organized/executed photoshoots for the No. 1 recruiting class in school history and Sun Belt, No. 37th nationally (247Sports), featuring four 3-star+ recruits, including the No. 1 Canadian prospect and the nation's No. 2 scorer in 2024.
ATHLETICS DIRECTOR, EXTERNAL ENGAGEMENT & DONOR EXPERIENCE ASSISTANT ARKANSAS STATE ATHLETICS (2023-PRESENT)
• Assisted with organizing revenue-generating events, featuring more than 500 guests and coordinating activations for sports-specific booster clubs.
• In 2024, assisted in tripling net-revenue for the football preseason banquet and doubled event revenue for the men’s basketball banquet.
CREATIVE CONTENT DIRECTOR ARKANSAS STATE ATHLETICS (2023-PRESENT)
• Lead digital and social media strategy for Arkansas State Men’s Basketball (@astatemb) and Arkansas State Football (@redwolvesfb) managing content creation and execution across social media, mobile apps, and web platforms.
• Significantly increased Arkansas State brand visibility: Increased Arkansas State Football by 2.5k followers on Instagram and over 5K on X (formally Twitter) in 2024. Increased Arkansas State Men’s Basketball by over 3K followers on Instagram and over 3.5k on X in 2024.
• Partnered with Learfield (multi-media rights holder) to launch 4+ new digital media campaigns, including sponsored social content, digital ads, and signage, generating $50k+ in sponsorship revenue and over a 13% increase in ad revenue.
• Developed and executed creative brand awareness and publicity strategies, utilizing video highlights, graphic design, photos, and real-time in-game content to engage fans across multiple channels, including Instagram, Twitter, and Facebook.
• Organized and set up for all recruiting official visits photoshoots, media days, and promotional events, ensuring optimal conditions for high-quality content.
EDUCATION
BACHELOR OF FINE ARTS TARLETON STATE UNIVERSITY (MAY 2023)
• Concentration in Digital Media with a minor in English.
PROFESSIONAL SKILLS
Recruiting & Operations: Proven success in developing recruiting strategies, onboarding top-ranked classes, and managing logistics for travel and visits.
Relationship Building & Communication: Skilled in building relationships with recruits, coaches, and donors, enhancing the recruitment process and event coordination.
Leadership & Team Management: Strong leadership, including stepping in as interim Asst. DFO, with excellent time management and organizational skills.
Performance Under Pressure: Thrive in high pressure, fast-paced settings, consistently delivering results on tight deadlines and during critical operations.
Athletic Experience: Competitive background in track & field, providing valuable insight into collegiate sports recruitment.
Event Planning: Expertise in organizing recruiting events, photoshoots, and fundraising activities, boosting revenue for major athletic events.
Technical Skills: Proficient in Adobe Creative Suite, social media management, video editing, and digital marketing tools.
REFERENCES OVERVIEW
BRYAN HODGSON HEAD COACH, ARKANSAS STATE MEN’S BASKETBALL
(716) 499-2834 | bhodgson@astate.edu
(716) 499-2834 | bhodgson@astate.edu
JACK MULLEN ASSISTANT AD FOR PLAYER PERSONEL, ARKANSAS STATE FOOTBALL
(703) 307-6228
(703) 307-6228
LEY MCFADDEN DIRECTOR OF ON-CAMPUS RECRUITING, ARKANSAS STATE FOOTBALL
(870) 400-9424 | lmcfadden@astate.edu
(870) 400-9424 | lmcfadden@astate.edu
JAKE MANNING AD FOR FOOTBALL OPERATIONS, ARKANSAS STATE FOOTBALL
(309) 258-2268 | jamanning@astate.edu
(309) 258-2268 | jamanning@astate.edu
KEVIN COHN DIRECTOR OF SCOUTING, ARKANSAS STATE FOOTBALL
(413) 544-8230
(413) 544-8230
MIYA GARRETT DIRECTOR, EXTERNAL ENGAGEMENT & DONOR EXPERIENCE, ARKANSAS STATE ATHLETICS
(870) 882-4576 | mgarrett@astate.edu
(870) 882-4576 | mgarrett@astate.edu
JERRY SCOTT SENIOR ASSOCIATE AD FOR EXTERNAL COMMUNICATIONS, ARKANSAS STATE ATHLETICS Current Supervisor at Arkansas State
(870) 243-6021 | jscott@astate.ed
(870) 243-6021 | jscott@astate.ed
CAROLINE WOODS LEARFIELD GENERAL MANAGER, RED WOLVES SPORTS PROPERTIES
(870) 208-7654
(870) 208-7654
